🏡 11 Real Estate Social Media Post
Alright, let’s be real. Your feed is probably drowning in “just listed” posts that look suspiciously similar to every other “just listed” post. Yawn. If you’re in the real estate game and not making your social media sparkle, honey, you’re missing out. It’s time to ditch the dusty old brochures and serve up some content that actually makes people stop scrolling. We’re talking engagement, personality, and maybe a little bit of sass. Ready to stop being boring and start being brilliant? Thought so.
1. Local Love Bomb
Who doesn’t adore a good shout-out? Feature a fantastic local coffee shop, a hidden park gem, or that quirky boutique everyone needs to know about. This isn’t just about houses; it’s about the lifestyle in the neighborhood. Show off what makes the area truly special.
Pro tip: Tag the business and encourage them to share your post. Hello, free reach! People connect with community, not just four walls.
It works because you’re seen as a community expert, not just a house-seller. Plus, good vibes all around.
2. Behind the Scenes Shenanigans
Let’s pull back the curtain, shall we? People are nosy in the best way. Show a quick clip of you prepping for an open house, struggling with a stubborn lockbox (we’ve all been there), or even just your morning coffee routine before client calls. Authenticity is your superpower.
Pro tip: Keep it light and relatable. No need for Oscar-winning cinematography, just your real self.
This builds trust and shows you’re a real human, not a robot in a blazer. Instant connection achieved.
3. Real Estate Myth Busters
Is it true you need 20% down? Does painting your house purple actually scare away buyers? Tackle common misconceptions with a playful twist. Use a “True or False” format or a quick video debunking a popular myth.
Pro tip: Ask your audience what myths they’ve heard. User-generated content ideas are golden.
You become the go-to expert, helping folks navigate the sometimes-confusing world of property. Smart, right?
4. “This or That” Home Edition
Engage your audience with fun, quick-fire choices. Think “Hardwood or Carpet?” “Open Concept or Defined Rooms?” “City Living or Suburban Bliss?” Use Instagram Stories polls or a carousel post with two options per slide.
Pro tip: Use appealing visuals for each choice. A picture truly is worth a thousand opinions.
It’s easy to participate, sparks conversation, and gives you insights into what your audience actually prefers.
5. Hyper-Local History Lesson
Every neighborhood has a story, a weird fact, or a famous former resident. Dig up some fascinating tidbits about the area you serve. Maybe it was once a famous dairy farm, or a renowned architect designed some of the first homes.
Pro tip: Pair old photos with current ones for a cool “then and now” effect. History buffs, unite!
This shows you’re deeply invested in the community, not just passing through. It’s about roots, people.
6. Quick Fix Friday (or any day)
Share a super simple, budget-friendly DIY home improvement hack. Think “how to make your small bathroom feel bigger” or “three ways to instantly boost curb appeal.” Keep it actionable and easy for anyone to try.
Pro tip: Film a quick Reels video demonstrating the tip. Visuals are key for DIYs.
You’re providing value beyond just selling houses, positioning yourself as a helpful resource. Genius.
7. Client Spotlight Success Story
Nothing sells like a genuine testimonial. Instead of just a quote, create a mini-story. Maybe a short video of happy clients in their new home, or a carousel post showing their old house and then their dream new place.
Pro tip: Ask clients specific questions about their experience and what they loved about working with you.
Social proof is incredibly powerful. It shows you deliver on your promises and make dreams happen.
8. Market Snapshot, Simplified
“The market is hot!” is vague. Break down local market trends into bite-sized, easy-to-understand chunks. What’s the average sale price this month in your specific area? Are interest rates doing anything wild?
Pro tip: Use infographics or a simple bulleted list rather than dense paragraphs. Keep it digestible.
You’re empowering your audience with knowledge, proving you’re on top of the numbers without being boring.
9. Dream Home Wishlist Challenge
Ask your followers to list their top three non-negotiable features for their dream home. Is it a huge kitchen? A massive backyard? A secret bookshelf door? Encourage them to get creative.
Pro tip: Share your own dream home wishlist to kick things off and show your personality.
This sparks imagination, gets people talking about their future, and gives you valuable insights into what buyers want.
10. “Day in the Life” of a Realtor
Show the hustle! From early morning emails to showings, negotiations, and grabbing a quick lunch, give a glimpse into your busy schedule. It’s more than just opening doors; it’s a dynamic career.
Pro tip: Use time-lapse videos or quick cuts to keep it engaging and fast-paced.
It demystifies your job and highlights the hard work you put in for your clients. Respect!
11. Property Feature Deep Dive
Instead of just “3 beds, 2 baths,” pick one unique feature from a listing and do a micro deep dive. Maybe it’s a smart home system, a custom-built pantry, or an incredible view. Highlight what makes it special.
Pro tip: Focus on the lifestyle benefit of that feature. “Imagine entertaining here!”
It adds intrigue, makes listings stand out, and shows you appreciate the details that make a house a home.
Conclusion
There you have it. Eleven ways to make your real estate social media less “meh” and more “OMG, I need to follow them!” Stop being a digital billboard and start being a resource, an entertainer, and a local expert. Your feed is a party, and you’re the host. So go on, get out there and make some noise. Your future clients are waiting for content that actually sparks joy, not just another scroll-past.
